Major U.S. Auto Manufacturer Drives Dealership Employee Performance Through Learning Reinforcement

The Challenge

A major U.S. auto manufacturer needed to enhance product knowledge across their retail dealership network to highlight the unique benefits of each vehicle and improve customer interactions. They required a scalable learning performance solution that would engage busy dealership staff without disrupting operations and improve long-term knowledge retention.

The Solution

This auto manufacturer partnered with Trivie to leverage its spaced repetition approach to learning and knowledge reinforcement, ensuring an intuitive user experience across all devices. Trivie’s micro-learning approach delivered content in digestible modules that respected dealership employees’ limited time constraints and aligned with this auto manufacturer’s business goals, while keeping employees engaged.

The Impact

The partnership between this major U.S. auto manufacturer and Trivie produced measurable improvements in dealership staff performance and confidence. Employees demonstrated improved product knowledge retention across all categories, with particularly strong gains in technological areas such as electric vehicles. Trivie’s user-friendly design and mobile accessibility ensured consistent participation without disrupting daily dealership operations, making learning enjoyable while delivering measurable business results.